Custom Event Calendar Case Study

Quilt Direct (quiltdirect.co.uk) – A leading UK supplier for quilting, sewing machines, fabrics, tools, and in‑store learning experiences.

Project Overview

Quilt Direct required a robust, easy-to-manage event calendar to showcase workshops, clubs, boot camps, and classes directly on their Shopify store. Existing solutions either relied on heavy third‑party apps or lacked flexibility and performance.

Our task was to build a custom event calendar using a native Shopify approach, ensuring speed, scalability, and long-term maintainability — without ongoing app dependencies.

Wee Gallery – An eCommerce brand focused on visually rich, content-driven shopping experiences.

Quilt Direct
event calendar

Challenges

  • No native Shopify event/calendar functionality

  • Third‑party event apps were slow, expensive, and restrictive

  • Need to manage long‑running and multi‑day events

  • Events required category filtering, sorting, and clean UI

  • Performance and SEO needed to remain optimal

  • Admin team needed an easy backend workflow

Objectives

  • Build a fully custom events listing page on Shopify

  • Use native Shopify data structures (no external apps)

  • Allow filtering by event category

  • Enable date-based sorting (ascending / descending)

  • Ensure fast load times and mobile responsiveness

  • Keep the solution scalable for future events

events listing

Solution (Native Shopify Approach)

Custom Event Architecture

Custom Event Architecture

  • Events created as custom Shopify products / metaobjects

  • Event-specific metafields for:

  • Start date & end date

  • Event category

  • Short description

  • Event imagery

Dynamic Events Listing Page

  • Built a custom All Events page using Liquid

  • Events displayed in a clean, card-based layout

  • Support for:

  • Multi-day events

  • Ongoing monthly clubs

  • One-day workshops & boot camps

Filtering & Sorting

  • Category-based filtering (e.g. Clubs, Classes, Boot Camps)

  • Date-based sorting (ascending)

  • Toggle between grid/list views for better usability

Performance-Focused Implementation

  • No third-party calendar or event apps

  • Optimized Liquid loops and queries

  • Lazy-loaded images

  • Minimal JavaScript for interactions

Admin-Friendly Management

  • Events can be added or updated directly from Shopify Admin

  • No technical knowledge required

  • Scales easily as new events are introduced

Results

Functional Results

  • Fully custom events calendar experience
  • Seamless integration with existing Shopify theme
  • Easy event creation and management for staff

Business Impact

  • Better visibility for paid events
  • Improved user engagement with learning offerings
  • Reduced reliance on paid third-party apps

Performance & UX Impact

  • Fast-loading events page
  • Mobile-friendly layout
  • Improved discoverability of workshops and classes

Tools & Technologies Used

  • Shopify Liquid
  • Shopify Metafields / Metaobjects
  • Native Shopify Admin
  • Lightweight JavaScript

Conclusion

Why 1Dot Digital

This custom event calendar was designed and built by 1Dot Digital, an eCommerce & web development agency specializing in advanced Shopify customizations.

We focus on native Shopify solutions that are fast, scalable, and easy to maintain — helping brands avoid unnecessary app bloat while delivering powerful functionality.

Why clients choose

Why clients choose 1Dot Digital:

Why 1Dot Digital

  • Deep Shopify & Liquid expertise

  • Custom solutions without third-party app dependency

  • Performance-first development approach

  • Clean, scalable, and future-ready builds

Why brands choose 1Dot Digital:

Services Provided

Custom Shopify Development

Metafields & Metaobjects Architecture

Performance Optimization

Native Event Calendar Setup

UI/UX Implementation

Let’s take action and make things happen.

With a proactive approach, we are ready to tackle challenges and turn ideas into reality. Let’s seize the opportunity and grow together.

“The team at 1Dot Digital is fantastic. Their assistance has enabled us to unleash our potential both online and offline, resulting in year-on-year growth thanks to their innovative strategies in e-commerce.”