Page Speed Optimization Case Study
Wee Gallery – An eCommerce brand focused on visually rich, content-driven shopping experiences.
Project Overview
Wee Gallery was experiencing slow page load times, especially on mobile devices. Due to heavy imagery, third‑party scripts, and unoptimized Shopify theme assets, the site’s performance was impacting user experience, SEO rankings, and conversion rate.
The goal of this project was to significantly improve page speed and Core Web Vitals without compromising design or functionality.
Wee Gallery – An eCommerce brand focused on visually rich, content-driven shopping experiences.
Challenges
Objectives
Approach & Solutions
1. Image Optimization
- Converted images to next‑gen formats (WebP)
- Implemented lazy loading for below‑the‑fold images
- Reduced image dimensions without quality loss
2. JavaScript & CSS Optimization
- Removed unused JavaScript and CSS
- Deferred non‑critical scripts
- Minified theme assets
- Eliminated render‑blocking resources
3. Shopify Theme Optimization
- Cleaned up liquid templates
- Reduced DOM size
- Optimized section rendering logic
- Improved snippet reusability
4. App & Third‑Party Script Audit
- Removed unnecessary Shopify apps
- Replaced heavy scripts with lightweight alternatives
- Loaded third‑party scripts conditionally
5. Core Web Vitals Improvements
- Improved Largest Contentful Paint (LCP) by optimizing hero images
- Fixed Cumulative Layout Shift (CLS) using reserved space for images and fonts
- Reduced Interaction to Next Paint (INP) by optimizing JS execution
Results
Conclusion
Conclusion
This project successfully transformed Wee Gallery’s site performance by addressing technical bottlenecks while preserving the brand’s visual identity. The result was a faster, smoother, and more SEO-friendly Shopify store that delivers a better experience across all devices.
Why 1Dot Digital
This performance optimization project was executed by 1Dot Digital, a specialized eCommerce & web development agency with deep expertise in Shopify performance optimization, Core Web Vitals, and technical SEO.
At 1Dot Digital, we focus on building fast, scalable, and conversion-focused online stores. Our approach goes beyond surface-level optimizations — we analyze real user behavior, audit code and apps, and implement performance improvements that deliver measurable business results.
Why brands choose 1Dot Digital:
Services Provided
Let’s take action and make things happen.
With a proactive approach, we are ready to tackle challenges and turn ideas into reality. Let’s seize the opportunity and grow together.
“The team at 1Dot Digital is fantastic. Their assistance has enabled us to unleash our potential both online and offline, resulting in year-on-year growth thanks to their innovative strategies in e-commerce.”
