Shopify Website Launch Case Study

Ruvanti (ruvanti.com) – A home & bedding brand offering premium-quality bedding products with a strong presence on Amazon prior to this project.

Project Overview

Ruvanti was previously selling exclusively through Amazon and wanted to transition into a direct-to-consumer (DTC) brand by launching their own standalone website. The goal was to build a fully custom Shopify store from scratch that reflects brand quality, increases margins, and gives the client full ownership of their customers and data.

1Dot Digital partnered with Ruvanti to design and develop a scalable, conversion-focused Shopify website, creating a strong foundation beyond marketplace dependency.

Wee Gallery – An eCommerce brand focused on visually rich, content-driven shopping experiences.

Ruvanti
No existing standalone website

Challenges

  • No existing standalone website

  • Heavy reliance on Amazon for sales and customer acquisition

  • Need to establish brand identity outside Amazon

  • Requirement for a clean, premium UI aligned with bedding products

  • Smooth migration from marketplace mindset to DTC selling

Objectives

  • Build a complete Shopify website from scratch

  • Establish Ruvanti as an independent DTC brand

  • Create a premium shopping experience for bedding products

  • Ensure mobile responsiveness and fast performance

  • Set up a scalable structure for future growth and marketing

events listing

Solution

Shopify Store Setup from Scratch

  • Full Shopify store configuration

  • Custom theme development (not a prebuilt theme)

  • Structured collections for bedding categories

  • Clean navigation and site hierarchy

Custom UI/UX Design

  • Visually rich homepage highlighting lifestyle imagery

  • Custom product grids and best-seller sections

  • Clear calls-to-action and trust-focused layout

  • Optimized product presentation for bedding items

Product & Collection Architecture

  • Organized product listings for easy discovery

  • Best-seller and sale sections to boost conversions

  • Scalable structure for adding new product lines

Performance & Mobile Optimization

  • Lightweight, performance-focused theme

  • Optimized images and assets

  • Mobile-first responsive implementation

Results

Technical Results

  • Fully functional Shopify website launched successfully
  • Clean, maintainable, and scalable codebase
  • Optimized performance across devices

Business Impact

  • Successful transition from Amazon-only selling to DTC
  • Strong brand presence outside marketplaces
  • Greater control over branding, pricing, and customer data
  • Foundation created for email marketing, SEO, and paid ads

Tools & Technologies Used

Shopify (Custom Theme Development)

Shopify Native Features & Admin

Liquid, HTML, CSS, JavaScript

Conclusion

Why 1Dot Digital

This project was delivered by 1Dot Digital, an eCommerce & web development agency specializing in helping brands move beyond marketplaces and build their own high-performing Shopify stores.

We enable Amazon-first brands to transition into scalable DTC businesses by delivering custom Shopify solutions that focus on branding, performance, and growth.

Why clients choose 1Dot Digital:

  • Shopify development from scratch
  • Marketplace-to-DTC transition expertise
  • Performance-first, scalable builds
  • Brand-focused UI/UX implementation

Services Provided

Shopify Store Setup

UI/UX Design & Implementation

Performance Optimization

Custom Shopify Theme Development

Product & Collection Setup

Let’s take action and make things happen.

With a proactive approach, we are ready to tackle challenges and turn ideas into reality. Let’s seize the opportunity and grow together.

“The team at 1Dot Digital is fantastic. Their assistance has enabled us to unleash our potential both online and offline, resulting in year-on-year growth thanks to their innovative strategies in e-commerce.”