Jen and Co Wholesale
A wholesale fashion website has a different job from a standard consumer store.
Project overview
Jen & Co. is a wholesale fashion and accessories brand serving retailers with handbags, apparel, wallets, clutches, and accessories. We developed a Shopify storefront that combines fashion-focused presentation with the functionality required for a B2B wholesale shopping experience.
The challenge
The main challenge was creating an e-commerce experience that could serve wholesale buyers while keeping the website visually engaging and easy to navigate. The store needed to support product discovery, wholesale requirements, business registration, account approval, and catalog access within one connected experience.
Our Approach
We structured the experience around the wholesale customer journey — from discovering the brand and exploring products to understanding wholesale requirements, registering an account, and accessing the catalog. Multiple discovery paths, including categories, brands, best sellers, and seasonal collections, help retailers find products efficiently.
Design & build
We designed and developed a polished Shopify storefront that balances modern fashion aesthetics with practical B2B functionality. The build brings together product collections, brand discovery, seasonal lookbooks, wholesale information, account registration, and responsive product browsing into a cohesive e-commerce experience.
A wholesale-first customer journey
The website supports a journey that is different from a typical DTC store:
Discover
Introduce the Jen & Co. brand, product categories, collections, and wholesale proposition.
Explore
Allow retailers to browse handbags, accessories, apparel, brands, best sellers, and seasonal collections.
Understand
Make wholesale requirements, policies, minimums, shipping information, and customer expectations accessible.
Register
Collect the business information required to establish a wholesale account.
Get approved
Move prospective buyers through the wholesale application process.
Shop
Give approved customers access to the wholesale catalog and purchasing experience.
This journey became an important part of the storefront architectur
The Result
The finished storefront provides Jen & Co. with a structured B2B e-commerce experience where brand storytelling, product discovery, wholesale qualification, and purchasing work together seamlessly.
Services: Shopify Development · E-commerce · UX
Industry: Wholesale Fashion & Accessories
Platform: Shopify
Public website: jenandcowholesale.com
Build a store with a story worth exploring.
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