Ecommerce digital marketing
that pays for the quarter.
1Dot Digital runs ecommerce digital marketing for online stores: Google Shopping and search, email and retention, and paid social, structured around product margin and reported as revenue.
Reviewed by Ans Naeem, Head of Marketing Dept. · Updated November 3, 2026
Every channel is planned against contribution margin and measured in the same GA4, ad-platform and email data, so budget moves to what pays back. Organic search is handled through our ecommerce SEO service and planned alongside.
- Organic revenue
- +$850K
- Non-brand sessions
- +54%
- Paid ROAS
- 5.2x
Channels
Ecommerce marketing channels, planned against margin
Paid search & shopping
ImmediateGoogle Shopping, search and Performance Max structured around margin, with feed quality treated as the first lever.
- Email & retention
- Campaign structure by margin tier
- Landing page alignment
Email & retention
RetentionFlows and campaigns in Klaviyo or your ESP — welcome, browse, cart, post-purchase — measured on repeat revenue.
- Flow audit and rebuild
- Segmentation strategy
- Campaign calendar
Social & creative
DemandPaid social with a regular creative testing cadence, tied back to the same revenue reporting as every other channel.
- Creative testing plan
- Audience structure
- Attribution alignment
Analytics & measurement
ClarityGA4, ad-platform and email data reconciled so every channel is judged on revenue and margin, not platform-reported conversions alone.
- Technical audit and fixes
- Keyword-to-page map
- Category content programme
Cadence
How a month runs
Week 1 — Plan
Priorities set against last month's revenue and margin data.
Week 2–3 — Execute
Campaign changes, creative and flow updates shipped.
Week 4 — Measure
Report built from ad-platform, GA4 and ESP data; next month's plan drafted.
Quarterly
Strategy review against KPI targets.
Reporting
What you'll see every month
| Metric | Definition | Source |
|---|---|---|
| Paid efficiency | ROAS and marginal CPA by campaign tier. | Ads platform + GA4 |
| Blended efficiency | Total revenue divided by total marketing spend across channels. | Store data + GA4 |
| Retention revenue | Revenue from flows and campaigns, repeat-purchase rate. | ESP + store data |
| Contribution margin | Revenue after product cost and ad spend, by channel. | Store data (requires cost data) |
Results
Published with a definition and a window
We report results with the metric, period and source named. No vanity multipliers.
See marketing case studiesFAQ
Growth questions
Should we start with paid ads or email?
It depends on margin and what you already have. If your email flows are thin, fixing them often pays back fastest; paid search and Shopping add demand on top. We prioritize by contribution margin, not platform-reported ROAS.
Do you create ad and email creative?
Yes. We plan and produce ad creative and email content as part of the channel plans. For category and buying-guide content, see our ecommerce SEO service.
Is there a minimum contract term?
Terms are stated in your proposal. VERIFY BEFORE PUBLISHING: replace with the real policy if one exists.
Which ad channels do you manage?
Google Shopping, search and Performance Max, paid social, and email and retention in Klaviyo or your ESP.
How do you measure results?
In revenue and margin from GA4, the ad platforms and your email system, not clicks or impressions. The monthly report names each metric, its definition and its source.
What ad spend do we need?
It depends on your margins and goals. We size budgets in the 90-day plan.
Want a growth plan built on your numbers?
Share ad account, ESP and GA4 access and we'll return a 90-day plan with channel priorities and target metrics.